Max Riffner

The Parlor

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Email Standards Project

I’ve been doing email campaigns for the last five years fairly consistently, and it is almost always a pain. I’m spoiled by designing websites to current web standards. That is to say, when all the different web browsers out in the world hold themselves to a consistent set of rules, my job is infinitely easier because I can build a website that looks great for all of them.

There are no rules or standards for email clients.

The Email Standards Project “works with email client developers and the design community to improve web standards support and accessibility in email.” For me, that means that not only will my job get infinitely easier, but also more enjoyable since I won’t have to build email campaigns like I built websites in 1996: banging my head in frustration on my desk. I can’t wait.

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