I realized yesterday that if I actually blogged about issues at work that we face on a day-to-day basis that I’d have a ton to write about, and this blog may have some more value than me waxing nostalgic about 70s Marvel Horror comic books (which has its place). How many ecommerce blogs are out there, by people that are actually in the trenches? Not some consultant wonk trying to get some extra Google juice, but by someone actually doing it.
However, the idea of possibly releasing some information that I shouldn’t have and the consequences of such would really not be worth it.
Which is unfortunate, because I feel like I have this whole side to me that nobody else knows about, and I have loads of information that I would like to share. Suffice to say, I’ve been thinking a lot about business blogging lately. I’m starting an internal Ecommerce Department blog this week, shut off to the outside world, more as a proof of concept than anything else. We’ll see how it goes, but I’m hoping this little experiment will lead into greater lines of interactivity between the business and the consumers eventually (and I can completely sympathize with the fear of doing so – it is scary to open up new channels of communication like that).
The hardest part so far is just getting everyone on board as to what a blog actually is.
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